SUMMARY
Hello, I'm Saskia de Feijter, host of Pattern Shift, and today we're discussing the crucial journey of standing out in the market. With 16 years of experience in textile crafts and a background in marketing, I aim to guide you from crafter to a business owner. The focus is on self-discovery, aligning personal values with your business, and understanding your customers' unique needs.
I stress the danger of copying successful brands, urging entrepreneurs to look within and find their identity. A yarn dyer's example illustrates the importance of embracing uniqueness rather than following trends. Sign up for Pattern Shift updates and the Ja, Wol Business Circle to receive actionable tips.
I provide a free PDF for self-discovery prompts, emphasizing the holistic approach needed in creative industries. Authenticity and individuality are explored as essential elements in running a business successfully. The episode concludes with a case study highlighting the prevalence of similar advertisements and a call to action for listeners to reflect on their brand identity.
MAIN TAKEAWAYS
- Holistic Approach: View your business, identity, offer, and products holistically. Understand the interconnectedness of all elements.
- Self-Discovery Journey: Crafting your identity involves self-discovery, aligning personal values, and creating a business that resonates with who you are.
- Authenticity Matters: Standing out goes beyond trends; it's about being authentic. Be true to yourself, your values, and your unique offerings.
- Connect with Your Ideal Customer: Identifying and understanding your ideal customer helps create a sustainable business model that resonates with both you and your customers.
- Long-Term Sustainability: Trends fade, but authenticity endures. Build a sustainable business aligned with your identity for long-term success.
QUOTES
"Your business isn't just a product or service; it's a unique reflection of who you are and what your customers value."
"Authenticity and individuality are not just buzzwords; they are the core of how you run your business."
"Remember, every stitch counts as we work together and create a pattern shift for you, your business, the crafters, and the fashion industry."
LINKS
FREE WORKSHEET
Download HERE: Identify your Identity Worksheet
I would absolutely LOVE to hear your thoughts, ideas and questions. This podcast is made for YOU and this is the way that we keep in touch. It's easy, just push the button on the right side of this page and leave a voice message. Or simply leave a comment below.
TRANSCRIPTS & CHAPTER MARKERS
Go HERE to find the podcast in text and scan through and the topics we discuss fast.
Thanks for listening, I really appreciate you choosing to spend your time with me and my guests!
EPISODE CREDITS
Episode idea, production, artwork, interviews by Saskia de Feijter
Episode edited by Saskia de Feijter
Episode Assistant Teresa Gray
Music by Jonathan Boyle
Webpage Design Saskia de Feijter
LISTEN ON YOUR FAVORITE PODCAST PLATFORM HERE!
☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS ☜that actually help you move your business forward☆ SIGN UP HERE!
☆☞ GET EPISODE UPDATES ☜☆ SIGN UP HERE!
☆☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆
Have a question? Want to offer your opinion? Have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!