Corriedale Sock - mini set
I N D I E
D Y E R
F O C U S
next in the carousel of colourful yarn dyers is Annabel Williams.
Starting out as a weaver in the art world and working in fashion Annabel grew into her role as natural dyer. She dyed the yarns for her art pieces but gravitated toward making the materials rather than the finished object. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I love the values she states on every label: natural dyes, never super-wash, organic where possible, traceable, ethical, sustainable. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Some of her plant dyed colours are vibrant and full but some of them have that ‘dried bouquet’ colour quality we recognize in natural dyed yarns. It’s an amazing spectrum and we are proud to show off her work. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
A while ago I learned something about this business; craftspeople make wonderful items that run through their hands so much that it is labour and time intensive. This means it has a certain price tag. The best way to sell to customers is directly. But as a small business your means are limited.
A yarn shop can show the yarns to the customers where colour and texture can be seen and felt. A shop has additional marketing tools and a new group of potential customers. The downside to this is that the shopkeeper needs to make some money too. So prices rise.⠀⠀⠀⠀⠀
I decided that I was going to curate a changing collection of talented independent yarn dyers, offering them a budget and leaving them the choice. This way it’s like a changing exposition. * You’ll know in time that Ja, Wol always picks a great and original artist and will come back to us for this. * the artist gets a new group to enchant and connect to. * the customer gets a taste of different goods delivered to their neck of the woods. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It’s a win-win.