In this episode, I unpack a belief I hear all the time in the craft and fiber world: that branding is just fonts, logos, and pretty photos for Instagram – and maybe only really important for “big” businesses. I talk about branding as direction, not decoration: a personal and business compass that helps you make decisions, attract the right people, and stay aligned with your values. I share how books like Brand the Change shaped my thinking, why you can be private and still have a strong brand, and how your everyday choices already are your branding.
5 key takeaways
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Branding is direction, not decoration.
It’s not just fonts and logos; it’s a compass for how you show up and make decisions. -
You are part of your brand, but not the whole brand.
Your personality matters, but your brand is the overall story and experience around your work. -
Clarity beats neutrality.
Strong brands (big or small) make it easy for people to see “this is for me” or “this isn’t for me.” And that's a good thing... -
You can be private and still have a powerful brand.
You don’t have to share your whole life online; you can choose what feels healthy and aligned. -
Your branding is already there.
In your colours, your choices, your way of speaking, your chaos, your values – the work is to notice and align it.
Branding helps your audience choose
Branding helps you choose
