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I was thrilled to have Anna, the co-founder of Wundersie, on the Pattern Shift podcast. Her brand had caught my eye at the Berlin Wool Weekend, and I was eager to learn more about her approach to marketing and running a fiber business. Anna's journey is one of passion, perseverance, and a deep understanding of the power of authentic branding. With a background in marketing, she and her mother-in-law launched Wundersie just under a year ago, but their journey began two years earlier with prototyping.
What sets Wundersie apart is their commitment to sustainability and their unique product offerings. Anna explained their use of "leather paper," a vegan and eco-friendly material, to create their signature needle cases and accessories. The attention to detail and the aesthetic appeal of their products are a testament to Anna's marketing expertise and her team's dedication.
One of the most inspiring aspects of our conversation was Anna's approach to social media and content creation. She shared her strategy of being present on multiple platforms, from Instagram to YouTube, with the goal of driving traffic to their online shop. Anna emphasized the importance of scheduling and planning, as well as the need to find a balance between personal and business content. Her willingness to be vulnerable and share her own struggles with things like social media and automation was refreshing. Anna also discussed the value of automation and the use of tools like Notion to streamline her business operations. By automating their B2B process and leveraging AI for content creation, Anna and her team are able to focus on the aspects of the business they truly enjoy, like product development and customer engagement.
Throughout our conversation, Anna's passion for her craft and her commitment to her customers shone through. She spoke about the joy she finds in creating beautiful, sustainable products and the importance of helping people "be proud of their craft." Her insights on the power of personal connection in a digital world were particularly inspiring.
"I never like I started YouTube a couple of months ago, and I never thought it would be so easy for me."
As I reflect on our chat, I'm left with a deep admiration for Anna's entrepreneurial spirit and her ability to navigate the challenges of running a small business. Her story is a testament to the power of authenticity, hard work, and a willingness to embrace change and innovation. I'm confident that Wundersie's future is bright, and I can't wait to see what Anna and her team have in store.
5 Main Takeaways
- Authentic branding and personal connection are key to standing out in a crowded market.
- Embracing automation and planning can help small business owners focus on the aspects of their business they truly enjoy.
- Sustainability and high-quality, unique products are important differentiators for fiber businesses.
- Social media strategy should be thoughtful and balanced, with a focus on driving traffic to your online shop.
- Trusting the process and not rushing growth are essential lessons for new entrepreneurs.
"I help people to be proud of their craft, of their knitting, of what they can do with their hands." - Anna
Wundersie's Link Tree
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EPISODE CREDITS
Episode idea, production, artwork, interviews and edited by Saskia de Feijter
Music by Jonathan Boyle
Webpage Design Saskia de Feijter