This episode takes you on a journey through my fiber-filled weekend, where I attended a weaving workshop with Eva Klee at Clay Handwoven in Amsterdam and explored slow marketing at the Crea Weekend craft fair. I share my experience learning to weave linen—debunking myths, understanding its unique qualities, and deciding whether weaving is the next big craft I want to commit to.
At Crea Weekend, I connected with business owners, asked them to describe their brands in three words, and gained valuable insights into branding and positioning. If you're a maker, a fiber artist, or a small business owner, this episode is full of relatable moments and useful tips on branding, slow marketing, and learning new crafts. Plus, I encourage you to take part in the three-word brand challenge—it's a fun and effective way to clarify your business identity!
5 Key Takeaways
-
Linen weaving is challenging but rewarding. Don’t let myths scare you away—proper technique and patience make a huge difference.
-
Slow marketing works. Meeting people in person helps build genuine relationships that social media can’t replicate.
-
Your brand needs clarity. Being able to define it in three words helps set you apart from the crowd.
-
Crafting is an ADHD-friendly pursuit. Mixing different crafts keeps things exciting and prevents boredom.
-
Real connections lead to real growth. Whether networking or selling, building relationships over time is key to success.
The One Thing You Should Take Away
Your brand identity should be so clear that you can define it in three words. If you can’t, it’s time to refine your message and stand out from the crowd!
Links & Resources:
-
Clay Handwoven (Eva Klee) – https://www.kleehandwoven.com/
-
Crea Weekend – https://www.crea-weekend.nl/
-
Business owners mentioned in the episode – [full list in blog post]
-
Want to define your brand better? Download my free Three-Word Brand Clarity Worksheet
Call to Action:
👉 Define your brand in three words! Share them with me on Blue Sky or email me at info@ja-wol.com I’d love to hear what makes your business unique!
👉 Want to work with me? I help needle craft & fiber arts businesses grow in a way that’s healthy for them and for the world. Learn more about my programs here,
Thanks for listening! Until next time, keep processing your fibers (in the non-poo way)! 😆
Here are the lovely willing Business Owners who were willing to do this exercise with me, thank you all for being great sports!!
-
Lisette | Schaap en Draak
-
Françoise | Bad Cattoo Yarns
-
Ingrid | Ik-ke
-
Lisette | Woolly Adventures
-
Myrthe | Frog Mouse Studio
-
Martine | Stoffen en Stiksels
-
Winnie | Winnie’s Wol
-
Ilse | Bujo Boutique
-
Anouk | Nouk-San
-
Willianne | Kaart Studio
Want to see pictures and the three words all business owners mentioned? Go over to the blog!