In this episode of Pattern Shift, I explore the very first step in my Ja, Wol framework: Wayfind. This is where we pause and reconnect with our “why”—our inner compass, the foundation of meaningful work.
I start with the feeling of drift: how easy it is to lose connection to your purpose when you’re caught in the daily swirl of running a business. Whether you’re tweaking your messaging to sound more professional, or saying yes to work that doesn’t feel good just because it pays—these are signs that you might be off course.
But that’s okay. Drift is normal. And it’s fixable.
Your why doesn’t need to be perfect or poetic. It just needs to be real—and checked in on. I share journalling prompts, body-based clues to pay attention to, and reminders that your “why” is allowed to change.
We also talk about the power of rest, walks without your phone, Bullet Journals, and messy conversations in creative community spaces like the Ja, Wol Community. I even get a little nerdy about how dogs and humans both need downtime for ideas to land.
This episode is your reminder that your why is your compass—not your cage—and that you’re allowed to find your way back as many times as you need.
⭐️ 5 Key Takeaways
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Your business feeling “off” is a sign to pause and reconnect—not push harder.
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Drift happens slowly. That doesn’t make it wrong—it makes it human.
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Your why is allowed to evolve. It’s not a fixed statement—it’s a living relationship.
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Your body often knows before your brain does. Listen to it.
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Rest and reflection aren’t luxuries—they’re where clarity happens.
🔗 Relevant Links
⏱️ Timestamps
00:00 – Series intro: Ja, Wol framework explained
02:00 – What “Wayfinding” means
04:00 – The subtle drift in business
06:30 – Real examples of feeling misaligned
09:00 – What your “why” actually is
10:45 – Journalling prompts to explore
13:45 – Why your body can signal misalignment
14:45 – Ways Sas recentres (journalling, reflection, rest)
17:00 – Community and clarity from conversation
19:00 – Puppies, training, and why we need rest
22:30 – Your why is your compass, not your cage
24:00 – A final journalling prompt
25:00 – Closing thoughts + next episode preview
26:00 – CTA + community invitation
🌟 The One Thing
When your business feels off, the first step isn’t to fix it—it’s to feel into it. Your why is waiting there.
🎯 Call to Action
If this episode resonated and you’re craving some community around these kinds of questions, come join us in the Ja, Wol Community. We’re small, cozy, curious, and kind—and we’d love to have you with us. Find the link in the show notes or at jawolcommunity.com.