In today's episode of the Pattern Shift Podcast, we explore why small businesses should embrace content creation. It's not just about marketing; it's about building trust, connecting with your audience, and standing out in a crowded market.
Content creation is like storytelling, and your product or service is the story waiting to be told. Repetition is key; studies suggest people need to encounter your product around 17 times before making a purchase. So, share your story repeatedly and fearlessly.
You don't need a large team or endless hours in the day to create content. Find a platform that suits you—whether it's a podcast, blog, or email newsletter—and get started. But remember, consistency is key.
Building habits around content creation is crucial. Start small, make it easy, and hold yourself accountable. Reward yourself for milestones along the way. And don't forget, your content can be repurposed across different platforms, saving you time and effort.
Content creation doesn't have to be overwhelming. It's a way to share your unique voice and connect with your audience. So, go ahead, embrace content creation, and watch your small business thrive.
- Content creation is more than marketing; it's about building trust and connections with your audience.
- Start small, choose a platform that suits you, and make content creation a sustainable habit.
- Accountability and rewards can help you stay on track with your content creation goals.
- Repurpose your content across different platforms to maximize its impact and save time.
- Embrace your uniqueness; your story and values are what make your content compelling.
- "Consistency is essential in content creation; even small steps count."
- "Content creation is about nurturing trust, likability, and credibility."
- "Your content is your stage; use it to showcase your values and insights.
- Bullet Journal Website: This link leads to the official website for bullet journaling, which is mentioned as a practical tool for integrating personal intentions into daily routines.
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Episode idea, production, artwork, interviews by Saskia de Feijter
Episode edited by Niall Mackay
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Thanks for listening, I really appreciate you choosing to spend your time with me and my guests!
Production Saskia de Feijter
Artwork by Saskia de Feijter
Episode edited by Niall Mackay
Music by Jonathan Boyle
Webpage Design Saskia de Feijter
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