SUMMARY
Want to have a more complete text based version of this, read the BLOG post I wrote on this subject.
Something has shifted, and we all feel it. Social media engagement is dropping, algorithms are shifting, and honestly? The platforms are run by people we really don’t trust. Yet, as creative business owners, we still need a way to connect with our audience and sell our work. That’s where email comes in.
Email isn’t dead—it’s actually more important than ever. It lands directly in your audience’s inbox, builds real connections, and doesn’t demand constant engagement. The best part? You own it. No algorithm, no shadow bans—just you and your people.
In this episode, I talk about how I’m simplifying my own email strategy, why email beats social media for sustainable business growth, and how you can start (or restart) your email list without stress.
I also introduce the Email Power Hour, a session where we sit down and get your email strategy sorted—so it works for you. Because let’s be real: marketing shouldn’t feel like another full-time job.
Let’s dive in!
TIMESTAMPS
⏳ 00:00 – A fresh intro from editing Saskia
⏳ 01:42 – Welcome to Pattern Shift Podcast
⏳ 02:37 – Why social media feels so off lately
⏳ 05:08 – The mindset shift: Social media isn’t free
⏳ 10:14 – Making email work for your business
⏳ 16:45 – Why email is powerful (hint: it’s like a cozy chat, not a noisy room)
⏳ 20:08 – You don’t need a huge list for email to work
⏳ 27:37 – How to start or restart your email list today
⏳ 35:39 – Want help? Check out the Email Power Hour
⏳ 38:05 – Call to action: Let’s talk!
MAIN TAKEAWAYS
- Social media isn’t working like it used to—and we don’t own those platforms.
- Email is a powerful, direct way to connect with your audience—without algorithms.
- You don’t need a huge list—engagement matters more than numbers.
- A simple, repeatable email strategy is better than overcomplicating things.
- Making email work for you means making it fit your life and business, not the other way around.
LINKS
✨ Flodesk – My favorite easy-to-use email platform
✨ My Email Power Hour – Need help making email work for you? Let’s do it together!
✨ Join the Ja, Wol Community – Get support and resources to grow your creative business
GET IN TOUCH!
Loved this episode? Let me know! Reply to my email, leave a voice message, or join the conversation in the Ja, Wol Community. If you’re ready to get your email strategy sorted, check out the Email Power Hour—let’s make it easy and fun.
TRANSCRIPTS & CHAPTER MARKERS
Go HERE to find the podcast in text and scan through and the topics we discuss fast.
Thanks for listening, I really appreciate you choosing to spend your time with me and my guests!
EPISODE CREDITS
Episode idea, production, artwork, interviews and edited by Saskia de Feijter
Music by Jonathan Boyle
Webpage Design Saskia de Feijter
